Music Keynote Speaker
Who: Quincy Jones
Category: Talks/Panels
What to Expect: According to SXSW's staff, iconic music producer Quincy Jones is expected to discuss the "power of music to influence and create positive change in the world." As well, he plans to "touch upon the responsibility of the artist to use their craft to bring people together for the betterment of mankind."
What Caught Our Eye: The super-suave, 27-time Grammy Award winner Quincy reigns as one of the most powerful producers/execs in the film, TV and music industries -- from working with Spielberg to the gloved Jacko. Besides which, his genes clearly have stay power, as his dazzling emerging-actress daughter, Rashida Jones (pictured above), also graced a SXSW panel ("I Love You, Man: Are You Man Enough to Say It?"), following her film's premiere. Line-up, listen-up ... bring a notepad.
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